Un Français à Pékin: Revolutionizing Branding in China


Join us for our next conference with Louis Houdart, the discreet entrepreneur behind Creative Capital! 

Creator of one of China's leading independent branding agencies (now Altavia Group), Louis Houdart is a master storyteller. He has transformed countless global brands, helping companies, particularly in China, to "find their soul". 

His expertise is not only in branding, but also in cultural integration. Having lived and worked in global metropolises such as London, Barcelona, Singapore and New York, Louis is a Parisian who has broken through cultural barriers to make a name for himself in China, even becoming a foreign trade advisor to the French government. His simple philosophy, "if you do what you love and love what you do, it's not work, it's love", is the secret to his phenomenal success. 

Come and discover the creative genius of this man, who combines passion, innovation and a deep understanding of brands in a globalized world. 

Don't miss this unique opportunity to be inspired by one of the greatest branding strategists of our time!

Registration via this link

Free for under-30s who are still students or unemployed.

Free contribution for others: BE60 3631 5627 0070

Date: Monday 20 November 2023

Timing: 6.30 - 08.30PM

Location: Play4Peace House - Rue Gabrielle Petit 32 - 1080 Molenbeek-Saint-Jean

"Working with Play4Peace was a real privilege. We had to deal with a passionate and motivated team who want to help young people to create links and to develop personally. Objectives particularly important in this cosmopolitan city that is Brussels. Play4Peace to me. recalled that you must always keep an open mind in all circumstances. I have fond memories of this and I hope to be able to collaborate with them again in the future."

Ihecs student - Member of the Hackathon team who worked on the strategy of our new communication.


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